Pressing the Press

Led by BBC UK and ITN veteran Leslie Skipper, Pressing the Press aimed to better equip executives with the necessary skills to get corporate messages across to greater effect in the media. Businesses with a clear understanding of the Press’ objectives are more likely to foster effective relations with the media and avoid public relations pitfalls, participants learned.
 
Participants gained insight into how journalists operate, learned better interview techniques, and learned how to formulate better press releases suitable for publication.

Guest Speaker

Leslie Skipper
Journalist - BBC

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