Psychology of Sales

The Psychology of Sales helps to develop advanced communication and persuasion skills to build better relationship and rapport with people and clients. Using a range of techniques including the latest in neuroscience technology, the session helps people to understand their own communication preferences and therefore how to interact with other people that have a different style.

You do not need to be in sales to benefit from this session as it helps everyone that would like to communicate more effectively with others.

The workshop focuses on two specific areas of interest:-
  • Communication styles with some “do’s” and “don’ts”
  • Listening for hidden language patterns in others to ascertain how to communicate with them effectively.
Module 1: Session 1
Time: 09:10 - 10:30

What is communication?
  • Different communication styles (using PRISM neuroscience behavioural profiling)
  • Exercise: Identifying the different communication styles using a case study
  • “Do’s” and “Don’ts” for different styles 
Module 2: Session 2
Time: 11:00 - 13:30

The power of words
  • Exploring a selection of people’s hidden drivers and buying motives 

Guest Speaker

Mark Jacobs
Director - Mdina Partnership UK