Ethics in marketing

It’s probably fair to say that many outside the profession wouldn’t put the words ‘marketing’ and ‘ethical’ in the same sentence. We know that many consumers equate ‘marketing’ with sharp practice and a sense of being parted from their money almost unwillingly.

But, ethical marketing decisions meet and suit the needs of consumers the same way they do suppliers and business partners. Every business, from the smallest local store to the largest multinational company, can choose to conduct their business in a manner which is authentic, fair, straight-forward and transparent - or not, in all directions of business.

Over the years, a wave of companies have developed marketing strategies and tactics in which ethics plays a pivotal role. Instead of solely focusing on their bottom lines, many successful brands have remodelled and reinvented their business strategies to fit in with ethical principles.

During this Insight Event we will look into the principles of good ethics and marketing and explore how they can exuberantly come together to bring about a new surge in support and revenue to businesses.
Registration Coffee and Registration
Date: 26 September 2018
Time: 08.45 - 09.15

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Event Opening Introduction
Date: 26 September 2018
Time: 09.15 - 09.30
Venue: The Drawing Room

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Andrew Harvey Ethics in marketing - what does good look like and what can we learn from other professions?
Date: 26 September 2018
Time: 09.30 -11.00
Venue: The Drawing Room
Speakers: Andrew Harvey

It’s probably fair to say that many outside the profession wouldn’t put the words ‘marketing’ and ‘ethical’ in the same sentence.  We know that many consumers equate ‘marketing’ with sharp practice and a sense of being parted from their money almost unwillingly.
Andrew argues that all business leaders have a responsibility to set the record straight but, more importantly than that, to make sure that the organisations they work for practice ethically in the first place. 
He says that it’s not only moral but makes good commercial sense too.  He believes that marketing has much to learn from the ethical and regulatory practice of other professions too.
He’s well placed to understand the challenges.  Earlier this year he completed ten years as a board member of the European Marketing Confederation, the last five of those as Chair.  He’s been Chair of the Chartered Institute of Marketing and chaired its Ethics Committee as well.
Coffee Break Time to network
Date: 26 September 2018
Time: 11.00 - 11.30

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Q&A Session Compered by Christian Peregin
Date: 26 September 2018
Time: 11.30 - 12.30
Speakers: Andrew Harvey, Christian Peregin

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Guest Speakers

Andrew Harvey
Immediate Past Chair of the European Marketing Confederation, Non-Executive Director and Marketing Consultant

Christian Peregin
Founder and CEO - Lovin Malta