John started his career as an RAF fast-jet pilot flying Tornado GR1. Many will remember him from the first Gulf War in 1991 as the bruised and battered POW who was paraded on Iraqi State television. Subsequently, he has written two best-selling books on his experiences; ‘Tornado Down’ and ‘Team Tornado’, and the documentary; ‘Tornado Down’ was Independent Documentary of the Year and a BAFTA Award Nominee. This experience sparked an international business speaker reputation that has spanned the last 20 years. Of note, he was the sole reader representing the British Armed Forces at the National Gulf Memorial Service, in front of Her Majesty, The Queen, presented the Sir James Martin Lecture at the Royal Aeronautical Society in the presence of Prince Philip, and has followed Mr Nelson Mandela on stage in South Africa.