Jim Lawless

Jim Lawless is a globally renowned keynote speaker, bestselling author, and transformation advisor to some of the world’s most iconic organisations, including Apple, Diageo, and Microsoft. With over a million people inspired across five continents, Jim has built a reputation as a trusted force in motivational speaking and leadership. Voted the #1 motivational speaker outside the US in the Global Guru rankings, Jim embodies courage, adventure, and bold action in achieving extraordinary goals—and teaches others to do the same.
What sets Jim apart is his insistence on “walking the talk.” He tested his principles of high performance and resilience by transforming himself into a televised jockey within 12 months and becoming the deepest freediver in British history, diving 101 metres without airin just eight months. These feats underscore the effectiveness of the frameworks he shares with audiences.

As the author of the international bestseller Taming Tigers, Jim equips leaders with tools to override fear, self-doubt, and ingrained narratives—essential skills for navigating change and achieving breakthroughs. His signature frameworks, including Taming Tigers and DARE, offer practical guidance on mastering uncertainty, inspiring teams, and crafting a future by design.
Conference Angle
At “Ahead of the Game,” Jim Lawless will deliver an electrifying keynote on embracing transformation, taking bold actions, and leading through disruption. Drawing on his personal experiences and work with top global brands, Jim will challenge leaders to overcome limiting beliefs, energise their teams, and create the courage to act decisively in uncertain times. His session promises to inspire, engage, and equip attendees to lead with resilience and vision.